![]() ![]() But the stated goal from Almond Breeze nonetheless underscores the fact that the brand has big plans for this growing virtual space, which is continuing to attract more attention from brands and agencies by the day. The brand’s ultimate goal for the campaign, it says, is “to earn its spot as the official drink of the metaverse.” This is presumably a figure of speech, since the metaverse is not a single entity that can enter into an official partnership with a company. #Apefuel aims to capitalize off of the huge success of ‘ape NFTs’ by positioning itself as the drink of choice for the vast and growing number of apes that currently inhabit the metaverse. If there’s one project that’s single-handedly populated the metaverse with apes, it’s the Bored Ape Yacht Club. Last year, a super-rare Bored Ape NFT sold on Sotheby’s for more than $3.4m. Throngs of celebrities – including Jimmy Fallon, Snoop Dogg and Eminem – have paid exorbitant sums of money to secure their own Bored Ape and flaunt them on social media. In the space of less than one year, Bored Ape Yacht Club NFTs have become arguably the most iconic artistic series in the entire web3 space. These digital apes need fuel and we’re here to quench their thirst,” says Micah Keith, group marketing manager at Blue Diamond Growers for Almond Breeze.Īlmond Breeze says that the artwork behind its new NFT series – which was designed by TBWA/Chiat/Day LA – was “inspired by the popular styles and techniques of ape NFTs,” the most recognizable of which are of course the Bored Ape Yacht Club series. ![]() “Almond Breeze Blended with Real Bananas is our most beloved product among our online community and we look forward to making it available as art in the metaverse. In an effort “to support the next generation of growers,” Almond Breeze says that 5% of each NFT resale will be donated to the Future Farmers of America. The collection will include three randomly-selected NFTs that will come with a free one-year supply of Almond Breeze Blended with Real Bananas. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.Starting next week, the beverage company will launch 1,000 free non-fungible tokens (NFTs), each of which includes an artistically-rendered ape hand gripping a carton of Almond Breeze Blended with Real Bananas. This data is supplied for personal use only. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website. ![]() Ocado is therefore unable to accept liability for any incorrect information. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. You should note that products and their ingredients are subject to change. ![]() While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. This page serves as a summary for information purposes only, and are designed to enhance your shopping experience on the Ocado website. See Terms & Conditions for further details. Please book a slot to view Life guarantee for your chosen delivery day. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. Average life based on last week's deliveries. Minimum life based on 'use-by' date of product. ![]()
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